Every year the beauty industry announces its new directions. Trend reports land, runway looks circulate, and suddenly everyone is talking about a specific shade of brown or a particular nail shape. At Vil'na, we pay attention to all of it — and then we ask ourselves one question: does this actually work for our clients?
Because a trend executed poorly is worse than no trend at all. Here's our honest take on what 2026 is bringing, and how we're thinking about it.
2026 is a significant moment for nails. After years of "quiet luxury" neutrals, the conversation has shifted toward expression. Four directions we're genuinely excited about:
Square tips with precision details
The square nail shape is having a serious resurgence — but elevated. We're seeing it combined with fine-line nail art (think micro-florals, delicate geometric lines, tiny botanical details) that requires real technical skill to execute. This is exactly the kind of work our Eastern European nail technique excels at: the dry manicure process creates such a clean canvas that fine-line art sits more precisely and lasts longer.
Nail jewellery and charms
3D embellishments — crystals, metal accents, tiny charms — are appearing everywhere from editorials to everyday clients. Done tastefully, they add a moment of magic to a simple set. Done carelessly, they lift within days. The difference is in application and preparation, which is why technique matters as much as the design itself.
Moody, rich colours
Deep chocolate, inky blue, moss green, oxblood. These aren't the bright, punchy shades of a few seasons ago — they're more complex, more wearable, and frankly more interesting. We love recommending these to clients who want something confident and current without being loud.
Chrome and metallic finishes
Chrome powder application is one of those techniques where the quality of nail preparation is everything. On a properly prepared nail (dry technique, clean cuticle area, smooth surface), chrome is mirror-like and extraordinary. On an unprepared nail, it's patchy and dull. Our clients notice the difference.
The SS26 runways made something clear: the era of the "no-makeup makeup" look as a dominant aesthetic is shifting. 2026 brings back intention and drama — but not in a heavy-handed way.
Coloured mascaras are appearing in real life, not just editorials. Vibrant eye colours are being worn in daylight. Metallic lids and graphic liner feel relevant rather than costume-like. Our makeup artists at Vil'na have always worked in this space — the balance between wearable elegance and genuine expression. We're not interested in trends that make people look like they're in a photoshoot they didn't agree to. We're interested in the version of a trend that makes you feel more yourself.
For brows, the direction continues toward texture and definition over the overly structured laminated look — natural movement with visible shape.
2026 is a year of considered haircuts. The curtain fringe has cemented itself as a genuine classic rather than a passing trend. Bob variations — French, textured, blunt — remain the most versatile investment a client can make. And the focus on scalp health and texture quality is growing alongside the broader shift toward skincare-first thinking.
The skin-first approach isn't new, but 2026's version of it is more sophisticated. We're seeing clients who want their skin to look like skin — not filtered, not matte-perfected, but genuinely glowing and healthy. Prep matters. Hydration matters. Treatments that address texture, radiance, and tone at the root level matter more than the foundation applied over them.
Trends are tools, not rules. What makes Vil'na different is that we have the technical depth to execute the current moment properly — Eastern European precision for nails, a genuine understanding of skin and face structure for makeup, and the time investment that comes with our multi-service format.
You don't have to arrive with a mood board. Come in, tell us how you want to feel, and we'll translate the moment for you.
Monday: Closed
Tuesday – Friday: 10:00 – 19:00
Saturday: 09:30 – 18:00
Sunday: Closed
